Ivory is a young brand that specializes in selling men shirts and accessories online. The project intended to create a consistent language of typography, colour palette and rhythm in order to show Ivory as a  young company but still solid and serious.
Ivory´s customers would be young men in their mid twenties - early thirties.
The gentleman squirrel intends to represent  the combination of an elegant appereance and  playful character which is Ivory’s sprit. 
A whole set of design elements was developed from scratch, starting from the logo, tags and labels, all stationery, packaging and web interface.