Brand identity for a newly refurbished pharmacy in Tenerife.
The logo itself wanted to express the main concept of the interior design, which is the irregular shelving that wraps around the perimeter of the space. The zig zag line that runs accross the name spliting it in two pieces, links the graphics and the internal space.
This winding line and the cross the name and the cross that indentfies a pharmacy, will become the main elements of the brand, used to create continuous patterns.
The colour palette becomes a key part of the brand identity as well. Partially to avoid the traditional single use of green associated with a pharmacy, partially to emphasize the different specialised sections that are offered.
Although green is still the leading colour of the palette, is complemented by others bringing also the accents of colour that space inside required.